Argos is a unique multi-channel retail organisation recognized for choice, value and convenience. The organisation deals with general merchandising and products for homes through numerous stores, online and telephone sales. The social purpose is to provide consumers with a range of value household products and value added services at affordable prices. Argos social strategy is to be fun for all and all for fun. Argos employs the use of digital marketing and traditional media to sell their products and services to consumers and increase bottom-line sales. The organisations products are tagged "great value products" as seen on their social media platforms on Facebook, Twitter, YouTube, corporate website, mobile apps on Iphone and android. Hence consumers are not found wanting and can shop anywhere at their convenience, on the go or at home. This is convenient has filled the need of so many consumers such as a)the busy executive, the stay at home mom, students and children.
The social purpose/ strategy has proved effective in the social media employed by the organisation on the above mentioned platforms and can be seen by the number of followers, likes, shares, re-tweets or mentions, downloads to mention a few. Earlier this week, Argos had the following stats on social media; followers/subscribers on Facebook 834K, Twitter 78.3K, Youtube 12,476, Google + 26,052. This shows that their social purpose/strategy has been effective over the years.
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