Blogging is generally an online journal used to share ideas,
concepts, reflections, products, services and what not. It is a tool used by individuals,
company or brands to reach different audiences, and is done in creative ways
such as blogs, videos or Vlogs and blogging with so many websites and CMS systems
available to users to share ideas in a common market place. Websites such as blogspot, wordpress, tumblr and youtube are very popular for these purposes. This has fashioned the market trends used by many brands
such as Apple, Samsung and Nokia to
mention but few. Marketing has taken a different platform through digital or online presence and consumer interaction doing what can be seen and heard or experienced and felt.
Digital platforms have far reaching impacts on its audience
and appears more engaging to the consumers. Agencies should encourage their
clients to maintain an online presence that will engage consumers more
socially, not just marketing alone. A good example will be #Dove beauty
campaign #whatbeautymeanstoyou that has people interacting with the brand by
making their own videos and sharing online. It has the consumer talking, increasing
brand awareness and giving product feedback, all at once.
These are generally the benefits of blogging, and this should be utilized by brands and consumers to stimulate thoughts and perceptions, exchange ideas and for marketing purposes.
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